Solutions: Integration
Welcome to the digital world. Digital resources are now valuable corporate assets to be standardized and managed for quality control; archived for multiple uses, repurposing and integration across a broad spectrum of communications campaigns and promotional tools. That’s not rocket science, right?
The Problem
Integrated communications management programs are difficult to implement because organizations have a wealth of digital files that are vital to brand integrity and messaging. These files often exist across the company on a number of storage devices. The distribution and heterogeneity of the data means integrating and standardizing resources is often a significant in-house challenge.
Unfortunately, the problem doesn’t end in-house. While many outside firms can take a digital file and manufacture an array of products, few offer integrated communications management (ICM).
Ad agencies have creative resources and can develop branding, graphics, and layout; few offer ICM. Commodity printers do just that, large-run printing jobs. Signmakers make signs and photographers shoot pictures.
Making matters worse, in-house ICM is often not an option. The process requires the correct combination of hardware, software, connectivity and trained technologists. We’ve found that IT departments are not often inclined or equipped to undertake this mission-critical task.
The Solution
NightHawk is focused on comprehensive services and products in the ‘integrated communications management” space. What exactly does that mean?
NightHawk’s ICM connects the dots by providing clients an IT infrastructure; a desktop web interface; rigorous, science-based brand- and color-management; state-of-the-art workflow software; product R&D and prototyping; comprehensive vendor pre-qualification and press checking; signage and specialty printing services; and, a full-line of promotional products.
NightHawk’s ICM system uses a browser-based Web interface that provides multiple access points to corporate or organizational online and near-line libraries. Add on-site proofing and Web-based interdepartmental ordering and the circuit is complete.
